Digital Marketer Fresher

Design, Digital Marketing, Marketing
Coimbatore
June 9, 2025
Full Time
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Job Description

About company: EngagePositive is a digital marketing agency based out of Coimbatore. With over nine years of collective experience in digital marketing and website development, we specialize in serving niche B2B businesses with strategies designed for compounding growth. Our expertise spans SEO, PPC, social media, lead generation, conversion rate optimization, and e-commerce automation.

About the role: As a Digital Marketer, you will support various online marketing initiatives and gain hands-on experience across digital channels. This is a learning-focused, entry-level role designed to expose you to core areas of digital marketing including social media, content creation, SEO, email marketing, and paid ads. You will assist senior marketers and collaborate with cross-functional teams to help execute campaigns that drive brand awareness, engagement, and lead generation.

Key Responsibilities:

  • Assist in the execution of digital marketing campaigns across platforms (Google, Facebook, Instagram, LinkedIn, etc.).
  • Conduct market and competitor research to support campaign strategies.
  • Help create and schedule content for social media posts, email newsletters, or blogs.
  • Monitor campaign performance metrics and compile basic reports for review.
  • Learn and assist with SEO tasks such as keyword research, on-page optimization, and backlink outreach.
  • Support paid media tasks like setting up campaigns, writing ad copy, or analysing ad performance.
  • Coordinate with designers, content writers, or developers to ensure timely delivery of marketing materials.
  • Stay updated on the latest trends in digital marketing and share insights with the team.

Qualifications:

  • Recent graduate (any discipline) or up to 1 year of relevant internship experience in digital marketing.
  • Certifications or coursework in digital marketing (Google Digital Garage, HubSpot, Coursera, etc.) is a plus.
  • Demonstrated interest in marketing through personal projects, blogs, or social media management is preferred.

Key Tools & Skills You’ll Work With

  • Tools Exposure: Google Ads, Meta Ads Manager, Google Analytics, Google Search Console, SEMrush, Ahrefs, Canva, Mailchimp, WordPress
  • Soft Skills: Strong communication, eagerness to learn, team collaboration, attention to detail
  • Basic Technical Know-How: Understanding of social platforms, familiarity with Excel/Google Sheets, and a good command of written English

Skills, Attributes and Competencies:

  • Ownership & Accountability: Willingness to take initiative and follow through on assigned tasks.
  • Process-Driven: Ability to follow checklists, processes, and campaign workflows diligently.
  • Data-Awareness: Curious about numbers and open to learning how data guides decisions.
  • Communication: Able to clearly express ideas and understand marketing briefs or feedback.
  • Adaptability: Open to learning new tools, handling varied marketing tasks, and working in a fast-paced team environment.
  • Growth Mindset: Eager to learn, improve, and take feedback positively.

Working Conditions:

  • Onsite at Coimbatore office
  • 8 Hours per day
  • Monday to Friday

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